Their biggest needs included:
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1. Automation clarity - cleaning up and standardizing workflows and tags
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2. Creator Onboarding & Lifecycle Management - building structured flows for applications, approvals, and engagement milestones
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3. Customer Lifecycle Flows - implementing booking confirmations, pre- and post-travel communications, and cart abandonment recovery
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4. Internal Processes - strengthening data hygiene, approval reminders, and copy approval systems

This partnership came at a pivotal operational scaling point, as the client transitioned from ad-hoc/manual processes into scalable automations that supported both sides of their ecosystem: creators and travelers.